Unlike private companies, who’s top priority is to make money, government agencies may have fiscal constraints and requirements, but making money is not their primary function. They exist to serve their constituents and to achieve specific goals. Government buyers are doing more than just looking for the “low bidder”. They’re looking for a supplier they feel comfortable with. They need to be confident that their business partners can deliver on time and on budget.
It’s people, not robots, that evaluate proposals throughout the procurement process. When the decision makers sit down to review multiple proposals that meet their RFP’s requirements, brand and reputation matter. Government buyers select winning proposals through an extensive evaluation process; sometimes through single awards and sometimes multiple awards. A buyer’s choice is less likely to be challenged if the winners’ brand is strong with the many decision makers and influencers involved in the evaluation process. Because many of the decision makers oversee so many programs, and the contractors provide so many disparate products and services, corporate branding is key to cementing your reputation in the minds of government buyers.
Exposing government buyers to your logo and marketing message at B2G conferences, expos, workshops and training sessions is an effective way to achieve that goal. Federal Buyers Guide has partnered with numerous event organizers and training groups to offer you unique branding opportunities at B2G events for just a fraction of the cost of having to attend yourself. We’ll provide you with branding and literature distribution at conferences and expos. Our trained employees will represent your company on the trade show floor. We’ll include your sales literature in our publications that are distributed at workshops and training seminars nationwide. Call Mike at (805) 963-7470 ext. 13 to find out how we can represent you for as little as $95.
A brand is often the most valuable asset of a Corporation. Brand owners manage their brands carefully to maintain trust for their customers, and brand valuation is an important management technique that describes the value of a brand, and allows marketing investment to be managed.
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