Friday, January 28, 2011

You'll find FBG at the Government Performance Management Summit

FGB is happy to announce our new relationship with the Institute for Defense & Government Advancement (IDGA) : a division of IQPC. They're a non-partisan information-based organization dedicated to the promotion of innovative ideas in public service and defense through live conferences and events. They bring together speaker panels and events comprised of military and government professionals while attracting delegates with decision-making power from military, government and defense industries. You'll find us at their upcoming Government Performance Management Summit. See below for more information:

3/21 – 3/23
Government Performance Management Summit
The Government Performance Management Summit provides a forum for senior level Government officials, industry partners, and the academic communities to align shared goals, showcase new technology, and define the way forward for the US Government. It will provide you with guidance and available tools to support major changes in the management of your organization. Attend and hear from senior officials within the Administration, Congress, as well as best practice Executive departments and agencies on how to bolster your organization’s performance and efficiency.

FBG has partnered with Marcus Evans

We're happy to announce that Federal Buyers Guide has partnered with Marcus Evans for some exciting government conferences. Here are some of the events that we'll be involved with:

2/23 - 2/25
6th Annual Military Energy Alternatives
As the DOD continues an organization-wide push toward energy independence the need to increase the use of renewable and alternative energy sources has become paramount. This year’s program will address key topics in alternative energy including recent battery and fuel cell technology, energy storage, energy and fuel conservation, energy security, power grid capabilities, and application of available alternative energies. The marcus evans 6th Annual Military Energy Alternatives Conference will bring together key stakeholders across the alternative and renewable energy community to discuss strategies for bolstering the existing energy infrastructure, augmenting power grid capabilities, advancing energy security, creating portable and lightweight alternative power options, and improving energy efficiency to compliment mission objectives.
http://www.events4gov.com/index.php?event_id=606

3/30 - 3/31
Government Construction Contracts and Compliance
With dramatic changes in government procurement, contractors must be able to respond quickly. As the government continues to pass new compliance requirements, contractors need to understand the rules related to transparency in contracting, increased oversight, and mandatory reporting and disclosures.
This conference will provide in-house counsel, compliance officers and contract executives -- from first time construction companies looking to bid on government contracts as well as established government contractors -- updates on the new statutes and regulations in government contracting, as well as best practices in conducting effective compliance reviews to ensure their current ethics compliance program meets the government compliance requirements and detect violations before they result in enforcement actions, litigation or worse loss of business.
http://www.events4gov.com/index.php?event_id=607

4/4 - 4/6
Information Assurance and Security
As concerns about the vulnerability of strategic information rises across government and military organizations, the ability to effectively secure information and assure its integrity increases substantially.
This year’s program will address key topics in IA and information security including cloud computing, cyber security, mission assurance, continuous monitoring, mobile technologies, social media, bolstering the IA workforce, and privacy protection.
The marcus evans Information Assurance and Security Conference will bring together key stakeholders across the IA and information security community to clarify recent policy changes, augmenting cyber security in information operations, advancing continuous monitoring processes, navigating challenges of securing information in a cloud-computing environment, and maximizing interagency interoperability of IA systems and networks.
http://www.events4gov.com/index.php?event_id=608

Wednesday, January 5, 2011

Marketing Strategies for the New Year

The New Year is here and you’d probably like to increase your federal government sales in 2011. Most agencies do not have their 2011 fiscal year budget approved yet, so January is a critical time to start your federal sales initiative as contract expenditures will be pushed to the end of the year (September 30th).

In January, consider how you’re marketing yourself to government buyers. By making the decision early in the year, you and your sales staff won’t be distracted by this issue throughout the year. Two keys to being successful in this market are persistence and perseverance.

Try focusing on only a few of agencies at a time. In doing so, you will have increased your likelihood for success. Get to know the agency - the buyers are there. Avoid the inclination to take a cursory look at the agency only to decide that there are no opportunities there for your company.

Do market research by searching government contracting opportunities at the Federal Business Opportunities website. Ask yourself, "Which types of contracts would be a good fit with my company's product or service?" Make a list of contracts that have already been awarded and research the types of companies that won them.

If you want to build relationships with government organizations, you need to follow current market conditions and research hot topics. Federal stimulus money has changed the products and services the government is purchasing and the way suppliers are doing business.

Many government agencies hold procurement conferences and seminars throughout the year. It's a good idea to attend them to network and build relationships with government decision makers, while increasing your knowledge about how the government spends. Federal Buyers Guide has partnered with B2G events nationwide. Call Mike at (805) 963-7470 ext. 13 to find out how our network of key relationships can improve your government sales.